My husband is an advocate BBQ-er. He has competed and won in BBQ cook offs all over the state of Texas including the World Championship BBQ Cook Off in Houston, Texas. This seasoning is a true winner! It's versatile, and it can be used on many different types of meat. I sprinkled (use liberally) it on a chicken breasts and grilled it in the cast iron skillet. It was absolutely delicious! We are looking forward to the next cook-off, so we can use it! My husband is looking forward to "putting it to the test." He feels like it will put us over the top!! Thank you, Shalynn and Sean for coming up with an outstanding BBQ rub. We will buy it again! =)